
UC Santa Cruz
Industry
Education, Higher learning, Computer Science
Services
Logo design, Presentation, iPad game graphics
Project Goals
Help establish the identity of The Games & Playable Media department and its related research projects in the Baskin School of Engineering.
Background
UCSC ranked 7th on the Princeton Review’s list of “Top 25 Graduate Schools to Study Game Design for 2014.”
Mobile gaming is changing the landscape of digital interaction. It’s?a prolific?media format rapidly changing the industry and?a driver of technological & cultural innovation requiring cutting edge approaches in?engineering, social and design solutions.
We first wrapped?our heads around the niche educational gaming sector, following the indie movement both in gameplay and visual style. The recent visual trend in gaming harkens back to the 1980’s simplistic pixel play of Super Mario Brothers and its left to right flow to reach the “Boss Level” which gave us a good starting point to move from.
Identity??//??Xylem logo development
Xylem is a?mobile?iPad puzzle game. Players take on the role of a botanist tasked with analyzing exotic plant specimens and figuring out simple mathematical expressions to describe their behavior.





Mobile Game??//??Xylem : the (code) of plants
Miraflora is bursting with never-before-seen plant life – as well as possible miracle cures – and the whole world wants to stake a claim. In the midst of this Green Rush, you arrive to the new island as an experienced botanist determined to make the next big discovery. Use your Floraphase Comparator along with your wits and problem-solving skills to identify and catalogue new specimens, gain prestige among your peers, and become an Island Icon.

Identity??//??Games & Playable Media Logo
Among the top-ranked programs in the world, the UCSC MS in Games & Playable Media 12-month program prepares students to take their gaming ideas from concept to creation in a state-of-the-art environment.





Identity??//??Chekofv Logo
Among the top-ranked programs in the world, the UCSC MS in Games & Playable Media 12-month program prepares students to take their gaming ideas from concept to creation in a state-of-the-art environment.





CONTACT US
It looks like you might have a project in mind. When you call you’ll?reach Chris, the?principal designer who will review branding and graphic design?needs with you and set up an initial meeting to learn more.?Whenever possible?it’s helpful to kick things off with a?face to face meeting?to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited?to?work with new clients looking for creative solutions to marketing needs.